So this isn’t breaking news, but its still funny nonetheless. It looks like Habs bruiser Georges Laraque is in some hot water by some ‘feminist groups’ who have reported that his shill work for Octane 7.0 energy beer drink thingy (seriously, it sounds repulsing) is sexist and degrading to women.

Apparently this is some witches brew of natural stimulants mixed in with beer or something. Leave it to the Quebecois...

Umm. These groups complaining have never seen Georgie-boy stickhandle, have they.

The problem in question is a group of sexily dressed women playing street hockey, with gratuitous T & A shots throughout the ad. All of a sudden Laraque shows up with these awful beer/red bull concoctions, and plies the girls with the drinks so he can have his way with them.

Aww yeah... wet T-Shirt night in Canada

Well, I made that last part up – but its sort of true, because there is no freakin way Georges could stickhandle his way through 5 people unless he got them hammered. Or rung their bells first and gave them a concussion. Check it out….

Seriously, ladies. The ad could have been way worse. Its extremely tame by today’s standards. If you want to complain about shows that objectify women, have Soap Operas cancelled. There’s more gratuitous garbage in those shows than this cheaply made low run ad that will get little to no coverage outside of Quebec. But guess what – now it has a National audience, and sales of Octane will probably go through the roof.

Sometimes complaining does more damage than good. I could understand if Georges busted through the door and started pummeling the girls – then yeah. Maybe you’d want to complain about that.

... and he has a trophy to prove it.

But its summer, the girls are wearing little clothing while playing street hockey in a deserted neighbourhood. But what about the kids in the area?

Who said hockey wasn't sexy?

Heaven forbid they see whats going on and one of them gets his first boner. The world will surely end. What boggles my mind is why the director of the vid or the marketing agency who came up with the idea or the girls themselves weren’t targeted or under fire?

Nope – lets go for the big hulking hockey player – because surely, he was the mastermind behind the whole thing and is a role model to kids and we don’t want them getting the wrong idea.

WHAT? THIS GUY BEATS PEOPLE UP FOR A LIVING! THAT IS NOT A ROLE MODEL.

If people feel Georges Laraque is a role model, they need to get their heads checked. Sure he may contribute to charity work and is a good media presence, but he’s an enforcer. He fights in order to send a message to other teams – not to other KIDS! “Hey kids – in order to send a message to your opponent, beat the snot out of him or her so they know who’s boss.”

Can we spend less time finding things to complain about and spend more time and energy focused on more important things – like trying to find a cure for stupidity?

I just trade stupid people away. Or send them to Hamilton with the rest of the donkeys.